Hyundai Motor India Limited [HMIL] is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India.HMIL currently exports vehicles to more than 110 countries across Europe, Africa, Middle East, Latin America and Asia. It has been the number one exporter of passenger cars for the sixth year in a row in India with a market share of 48 per cent of the total exports of passenger cars from India. The object of this paper is to study the Organizational Culture and Behaviour of Employees of Hyundai Motor India Limited.
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With advent of fast paced globalization in the economic, political, and social arenas has led to greater interpersonal cross-cultural contact across many organizations worldwide. It was evident that in this competitive world, training plays an important role in the competent and challenging format of business. Therefore, every organization needs to study the role, importance and advantages of training and its positive impact on development for the growth of the organization. Hence, training implies constructive development in such organizational motives for optimum enhancement of effectiveness of the employees and help in improving the employee behaviour and attitude towards the job and also uplift their morale. We the researchers have made reasonable effort to assess the Employees Effectiveness Through Training and Development at Hyundai Motors India Ltd. India.
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In today's world, organizations started designing strategies for maintaining the work-life balance of their employees. It is necessary for both the employers and employees of the organisation. Employees are one of the important assets of the organisation; hence the business organisations have the sole responsibility of protecting their employees from mental and physical stress. This issue is complicated and problematic as it will vary from individual. WLB is one of the key approaches for improving the productivity of the organisation and also employee retention. This paper revolves around the study of work-life balance of employees in Hyundai Motor India Limited (HMIL), Chennai to improve the productivity and employee retention. The questionnaires are collected from the employees of the industry and tools like Chi-square, ANOVA, and Correlation have been applied for the analysis.
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The present study is carried to find pre-purchase behavior of prospective customers with respect to entry level cars of Ahmadabad city. Study of the customer’s behavior is the most important factor for marketing of any goods and services. The customer’s behavior suggests how individuals, groups and organization select, buy, use and dispose the goods & services. It also provides clues for improving their products and services, setting price, devising channels, etc. In this research, we took 116 samples from Ahmadabad city and qualifying people who want to buy a car in future or do not have a car yet intend to buy. The current research contributes to the marketers how to understand the psyche of the consumer.
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ARTICLE INFO ABSTRACT Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. Even though it is considered as one of the largest car manufacturers in India it is very much essential for the company to know about what customer think about Hyundai cars in India to be successful in market. In traditional days there was trend where the companies used produce the goods and the products will be sold from the manufacturer's point of view. Traditionally the companies had a perception that whatever we produce the customer will buy it. But now the scenario has been completely changed we need to bend our way of producing and selling of products to the customer. It should be customer oriented. As we all know automotive industry in India is one of the larger markets in the world and there are several manufacturers of automobile products in India. To sustain in this competitive environment, we need to differentiate our products from the competitors for doing that we have to understand the customer very well. This project is based on the survey, which will be done in the Shimoga city. We will take almost all aspects & suggestions from customers, which are related to branding and brand positioning. The market survey report will help the entire organization by making them to realize the importance and impact of brand positioning. The data will be collected by the help of questionnaire. This gives us an opportunity to apply our classroom learning to apply for real life situation.
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